About Apiary Engagement
01

Extraordinary Experiences Build Stronger Communities.

Independent Events create opportunities to discover interests, build relationships, support local organizations, and strengthen communities.

But behind every memorable Event is considerable work.

We recognized a gap: independent organizers needed professional-quality tools that were connected, approachable, and designed around the realities of smaller organizations.

That realization inspired Apiary Engagement.

AE brings organization, management, and reporting together through a modular platform, helping organizers simplify operations, gain visibility, and understand their financial picture through transparent pricing.

02

Built Around Your Event, Not the Other Way Around.

Different Events have different needs. A concert, an exhibition, and a community convention should not be forced into the same operational structure.

AE is modular. Each Event uses the capabilities relevant to it, connected through three parts of the work:

FOR

Organization

People, schedules, information, and responsibilities together.

Admission types and doors

Management

Coordinated operations, changing needs, and informed decisions.

Gate check-in

Reporting

Participation, financial activity, and operational results.

Attendance as fans arrive

Organizers get what their Event needs, without managing separate, disconnected systems.

03

Discover. Connect. Give Back.

Discover

We’re building AE to create opportunities across an ecosystem of independent Events. Event Holders will be able to build on repeatable Event templates rather than starting over each time. Attendees will use Compass to discover Events and experiences, and vendors, partners, and community organizations will be able to discover new opportunities to participate.

Event templateBuilt once, reused each time
→
This year’s EventPublished from the template
→
CompassPeople discover the Event and ways to participate

Connect

Event Holders will be able to bring their Events together through one organization, share information across years, and build lasting relationships with attendees, vendors, partners, volunteers, and staff.

Individuals will be able to bring their AE activities and personal scheduling commitments together, including Events outside AE.

Give Back

AE’s charitable-giving program is intended to let qualifying Events and Apiary Engagement contribute alongside one another. Program terms and public language remain subject to Product and Legal approval.

Publication dependency: the 1% calculation and eligible-charity terms are not yet approved for public claims.
04

Built by Event Organizers, for Event Organizers.

Apiary Engagement is developed by Friends Be Foes.

We organize and operate Events ourselves. We understand the practical challenges of registration, vendors, programming, schedules, changing plans, and the responsibility of bringing everything together.

Those firsthand experiences influence how AE is designed. Our approach is practical: build tools that make organizing, managing, and reporting easier, because we understand the work involved.

05

The Story Behind Our Brand

The Apiary Engagement mark: six honeycomb cells, a heartbeat, and a bee
Navy · Events
Sky Blue · Attendees
Orange · Vendors
Amber · Hospitality
Cream · Experience, connecting every part of the hive
Honey Gold · Apiary Engagement, the platform at the heart of the hive

Together, the honeycomb represents the connected ecosystem around every Event. Discover, Connect, and Give Back are the values that bind the cells together.

The hive is the center of creation, and the bee represents the creativity emerging from it. The heartbeat reflects the living activity of the Event, and AE’s role in supporting it.

If that sounds like the kind of Event you want to create, we’d love to help.

A direct Talk to Us contact route is awaiting Product’s routing decision; account creation and the Event workspace remain available now.